Discover everything you need to know about Artègo IT’S COLOR, our most popular permanent hair color line, in this in-depth educational session featuring professional stylist and Artègo educator Marlo Steenman. In this comprehensive training, Marlo walks through what makes IT’S COLOR a favorite among professional stylists worldwide. You’ll gain valuable insights into shade selection, formulation strategies, mixing ratios, and practical application tips to help you maximize your results behind the chair. Known for its unique 5.1 oz tube size, IT’S COLOR offers significantly more product than traditional salon color tubes, providing outstanding value without compromising performance. Whether you’re new to Artègo or a longtime user looking to deepen your knowledge, this video will help you better understand the versatility, creativity, and reliability that make IT’S COLOR an essential tool for professional colorists. Watch to learn why so many stylists continue to choose Artègo IT’S COLOR for beautiful, consistent, salon-quality results every time.
