Artego USA
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3961 106th Street
Des Moines, IA  50322

I am interested in learning more how Artego hair color can improve both my color results and my financial results.
  • A complete integrated system of professional hair color that creates the most youthfully looking hair color
  • Effective & stylish finishing aids
  • Our large 5.1 ounce hair color tube provides 2 1/2 times the amount of coloring product of the standard 2 oz or 3 oz tube. Save 65% or more
Everything the true professional desires and needs for success

Buy from a dependable hair color company that truly supports the salon professional

Best Professional Hair Color Brand

Finding the Best Professional Hair Color Brand for Your Shop

Starting up a new salon is exciting, and you want to make sure that you get the best products possible. However, you aren't sure what hair dye brand to trust. Thankfully, you can find the best professional hair color brand by doing a little research online and with your customers. Don't be afraid to talk to your customers about this aspect. Many have experience with hair dye and can give surprisingly good advice on what brands work best.

Know What Your Clients Want

All salons have different clientele bases that can vary based on their specialty. Some salons serve the general public and don't need that many products. However, others are focused more on high-quality clients who only accept the best items on the market. Do a little research here, and you should be able to find an option that works for you. Ask your clients directly, if necessary, what they want.

For example, do your clients want the best professional hair color brand for color or texture needs? This differentiation is more subtle than you may expect. Some people will pay good money to get the deepest and most vibrant colors instead of the best textures. Likewise, others want touches that make their hair feel great without spending a lot of money for the quality of the color.

As a result, you need to tweak your approach to do what your clients want and not the other way around. Your clients typically consist of a specific clientele and will anticipate different elements that you may not expect them to want. Therefore, you should talk to them about what kind of products they want and which brand they think will work the best for their overall needs.

Don't Forget Your Budget

When picking the best professional hair color brand, it is critical to talk with your accountant to understand what your budget can afford. Remember that you are going to be providing a large amount of this product and that you need to pay attention to how much you can afford. Beyond that factor, you should also pay attention to concepts like supply and demand to ensure that you get the most out of your experience with hair dye.

For example, your supply should always be slightly more than your demand so that you never run out of product when your customers need it. However, your quantity shouldn't be so high that you have unused products lying in your shop for years at a time. The balance here is something that you have to calculate because your shop's needs will be different from other shops and may require a lot of careful adjustments to get right.

Lastly, make sure that you do invest in some pricier products even if your shop is a slightly smaller operation. High-quality products are a good idea because they can make your shop appear more legitimate and appeal to more customers. Even better, you can surprisingly make some good money selling these items. And applying them to your customers will also increase how much you can charge them.

Pay Attention to Color Quality

Though you may want to pay attention to other elements of your hair dyes for your customers, the best professional hair color brand provides many different hair colors. For example, black is always a popular option that comes in many different shades. Brown hair is also a good choice for many people due to their skin tone and natural hair color. Make sure you stock plenty of this option.

Beyond hair colors – which should also include red and blonde shades – you also need to pay attention to the quality of the colors. Research what people are saying about the brand to get an idea of their overall quality. Are people satisfied with what they have experienced? Would they recommend it to others? Don't be afraid to ask your clients for their opinion – most will appreciate the chance to share.

You should also look up some real before and after shots from the company to get a feel for the quality of their dye. Does the dye look as natural as possible? Did they match the dye with a model on which it seems appropriate? Most importantly: would you want to color your hair with this dye? When all else fails, ask yourself what you would want to gauge the quality of a product for your salon's needs.

Diversity is a Good Thing

Lastly, you need to pay attention to the variety of a product before you choose a brand for your hair coloring needs. Many companies focus on providing many, many products to create a comprehensive hair dyeing selection. However, others focus on just a few options in a single color. The choice all varies depending on the brand, which is why you need to be so careful when you choose a product for your salon.

So just how diverse should your product selection be for your shop? That all depends on your brand. Remember: the best professional hair color brand should have a large number of shades available for your needs. However, too many choices may be diluted and make it harder for you to find the product that you want for your shop. Too many colors may also confuse your clients and make it harder for them to choose an option.

As a result, you should probably consider the demands of your clients and the type of products that they use with you regularly. You may find that some clients want pretty specific hair shades, while others have more vague desires. Don't spend too much on products that you'll never use.

We Can Help You

As you can see, finding the best professional hair color brand doesn't have to be a big deal. So please contact us at Artego USA right away to learn more. We have years of experience providing salons like yours with the high-quality products that it needs to succeed. Please don't hesitate to ask us for more information to ensure that you get the best experience possible for your salon's needs. Our operators are standing by for your needs.