Artego USA
It's Color
3961 106th Street
Des Moines, IA 
Artego It's Color
Artego It's Color
Artego It’s Color is a harmonious, complete professional salon hair color system.  Beginning with ammonia free color gels, gentle permanent cream hair colors and bleaches, moving on to the combined oxidants and energizers.  Right through to the professional consultation tools such as color card and color design palette.

The economical and uncomplicated Artego It’s Color provides everything that a discerning color specialist would expect of a permanent hair color.  It not only stands out due to its excellent care and consistency, but it also has a particularly pleasant scent as it contains up to 1/3 less ammonia than conventional hair colors.

User-friendliness:  A promise that Artego not only makes but keeps ! There are no conversion problems with It’s Color.  The clear structure based on the well-known Level System from 1 to 10 makes the colors easy to use.  For all shades, the level is initially stated and then the  tone.  No confusion with fantasy names, only clearly stated, highly descriptive color names that tell you what to expect.

    100% grey coverage
    25% higher pigment concentration
    MCPC Multi Color Pigment Concentration (not based on blue or green)
    With minerals and amphoteric molecules
    Low ammonia content
    No irritation, no dripping, no staining
    Ideal coverage for grey and white hair
    Pleasant scent

    5.1 oz tube
    Low ammonia content
    Higher pigment concentration
    Multi pigment color system
    Milk & coconut oils, amino acids and
    oligo minerals
    Amphoteric molecules
    Conditioning base
    Consistent and balanced performance


    Rich color results with perfect gray
    coverage even when used with 30 vol.
    Fade resistant pigments
    Extensive range of high lift shades


    Mixing ratio 1:1,
    High lift shades 1:2
    Easy mix and application
    Does not stain
    No scalp irritations
    Development time 30-45 minutes
O2 Cream Developer Emulsion

    Specific formula, for mixing with:
    It’s Color Permanent Color,
    No-AM and X-light bleaching powders
    Maximum, long-lasting stability
    Does not swell
    Compact cream, pleasant fragrance
    Contains cosmetic and protective substances
    Available in 0, 10, 20, 30 and 40 volumes
    Creamy emulsion
    Size: 1000 ml
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Artego 1609 Hair Color
Artego Creative Control Cream
Creative Control Cream
essential for the use with heat sources
allows precise and specific applications ideal for freehand techniques
does not change the lightening action of the mixture
does not hinder the action of depositing color