Artego It’s Color is a harmonious, complete color system.  Beginning with ammonia free color gels, gentle permanent cream hair colors and bleaches, moving on to the combined oxidants and energizers.  Right through to the professional consultation tools such as color card and color design palette.

The economical and uncomplicated Artego It’s Color provides everything that a discerning color specialist would expect of a permanent hair color.  It not only stands out due to its excellent care and consistency, but it also has a particularly pleasant scent as it contains up to 1/3 less ammonia than conventional hair colors.

User-friendliness:  A promise that Artego not only makes but keeps ! There are no conversion problems with It’s Color.  The clear structure based on the well-known Level System from 1 to 10 makes the colors easy to use.  For all shades, the level is initially stated and then the  tone.  No confusion with fantasy names, only clearly stated, highly descriptive color names that tell you what to expect.

• 25% higher pigment concentration
• MCPC Multi Color Pigment Concentration (not based on blue or green)
• With minerals and amphoteric molecules
• Low ammonia content
• No irritation, no dripping, no staining
• Ideal coverage for grey and white hair
• Pleasant scent